Cerebrate Goldilock Centre for interdisciplinary dialogue
why GOLDILOCK
The Goldilocks Principle states that something must fall within certain margins, as opposed to reaching extremes. It is used, for example, in the Rare Earth hypothesis to state that a planet must neither be too far away from, nor too close to, the sun to support life. Either extreme would result in a planet incapable of supporting life. Such a planet is often called a Goldilocks planet.
Gordon Moore of Intel fame often talked of the Goldilocks Theory. Some problems are easily solved, but also easily and quickly copied or solved by competitors who may be able to produce the item cheaper. Other problems are too difficult to solve and companies have gambled their entire future in these will fail. Then there is the just right problem. It was easy enough to solve , but difficult enough that competitors could not do it casually.
The Goldilocks Principle comes from a children's story, 'Goldilocks and the three bears' in which a little girl found a house owned by three bears. Each bear owned a separate copy of many things, such as food, beds, etc. After testing each of the three, Goldilocks determined that one was always too much in one extreme, one was too much in the opposite extreme, and one was "just right."
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